What Happens When You Email the Companies That Are Responsible for 71% of All Greenhouse Gas Emissions

Published on Sep 28, 2017 (updated Aug 17, 2024), filed under misc, activism (feed). (Share this on Mastodon or Bluesky?)

A few months ago I ran into the post, Just 100 Companies Are Responsible for 71pc of Greenhouse Gases Since 1988, Report Finds, referring to the Telegraph’s article of the same name, in turn referring to data from the Carbon Disclosure Project.

I realized that the data may have been inaccurate and incomplete but also—and much more importantly—that it presented an avenue for us to actually do something, no matter how small, to effect change than to just beg the biggest climate polluter countries to leave ink pen marks on bleached paper. I felt that if anything, there were only gains to be made by simply, politely emailing those companies. And so I started “Operation Blue Umbrella,” following my personal email initiative to ask German and European MPs for more trust and more rights in what I had personally dubbed “Operation Butterfly” (don’t ask, I run a number of “operations,” and I don’t spend much time on their naming).

Blue Umbrella started with a spreadsheet and ended with sending 274 emails—I actually contacted 96 of 99 of the companies responsible for those 71% of greenhouse emissions (one company, Indika Energy, was a duplicate for they had merged, and for two others, North Korea Coal and Turkmennebit, I couldn’t find any contact data).

The content? I’ll only share a snippet: “Could you please, on your own initiative, commit to drastically reducing emissions? (An idea, like to reduce your greenhouse gas emissions by 10% each year?)”

Here’s the result.

The first thing to notice is probably the high bounce rate—as I haven’t inspected these numbers my hunch is that half of the bounces are due to email addresses I had to guess (sometimes complementarily, that is, it’s not that the company in question received no mail at all), and the other half due to addresses that indeed don’t work anymore. (The Web of oil companies is a little adventure to explore anyway I must add, beginning with an often low quality of their websites, touching governmental agencies and countries whose Webs we may never even pass through at all, and ending with sometimes particular contents, from pithy work right notices to scam warnings.)

But the other thing is certainly the low response rate: Only two (2) of the companies replied. (Which ones? Suncor and RWE.)

What did they reply? Suncor used the response to point to their carbon disclosure report (PDF, 1.1 MB) and their work to “find new ways to extract and produce oil and bitumen while minimizing our carbon footprint.” RWE “highly appreciates the outcome of the COP 21” and pointed to the statement by CEO Rolf Martin Schmitz that “by 2030, we will cut the CO2 emissions of our current portfolio of power stations in all countries by 55 million to 65 million metric tons compared to 2015 levels.”

Not much more was said.

Perhaps the problem was again that I didn’t ask many questions, I rather made assertions and suggestions. And I’d find myself in the same situation as before, that perhaps I went about the case here in an odd fashion, as the true point was once more a different one:

When we are troubled by something or someone, we should talk to the people who are responsible for those troubles, and later to others who could effect change. (I’ve rarely understood why people would complain to who’s entirely removed from a matter that bothers them.)

Perhaps I didn’t get to email the people who’re truly responsible here; and what they do with my requests, I don’t know, either.

But the point is that reaching out is one of the few options we have at our disposal; and if even one small thing changes and improves, it may be a success. And as such I believe more people should reach out. Instead of waiting for politicians or law enforcement to act, let’s act ourselves, let’s make ourselves heard. Constructive action never hurts.

About Me

I’m Jens (long: Jens Oliver Meiert), and I’m a web developer, manager, and author. I’ve been working as a technical lead and engineering manager for companies you’ve never heard of and companies you use every day, I’m an occasional contributor to web standards (like HTML, CSS, WCAG), and I write and review books for O’Reilly and Frontend Dogma.

I love trying things, not only in web development and engineering management, but also in other areas like philosophy. Here on meiert.com I share some of my experiences and views. (I value you being critical, interpreting charitably, and giving feedback.)