Web Design and Principles
This and many other posts are also available as a pretty, well-behaved ebook: On Web Development.
Web design has become complex. More people, more ideas, more use cases, more technical innovations, more design variations, &c. pp. More makes for more complex. The developers of us have already observed that with our standards.
There are principles for each sub field of web design: design itself with e.g. Fitt’s Law and Golden Ratio; typography with its traditions; usability with its conventions; accessibility with its heuristics; interaction design with its ground rules; web development with e.g. Don’t Repeat Yourself and Separation of Concerns; &c. pp.
Principles are a life line because they are simple (countering complexity) and don’t change that frequently (countering trends).
Centuries of typographic craft firmly root the designers and developers of content-rich websites, and our colleagues in usability and UX know the anchoring effect of principles, too: “A remarkable 80% of findings from the Web usability studies in the 1990s continue to hold today.” (Other people, like Jakob Nielsen, have more than once emphasized how little we change.)
Unfortunately, then, is this not a definite guide to web design principles (we should write one ). It’s just a reminder that there are principles, and that they serve us, as web design experts and professionals, to counterweigh complexity and trends—and not be tossed around by them.
Many thanks to Daniela Strassberger for the inspiration for this post.
I’m Jens Oliver Meiert, and I’m an engineering manager and author. I’ve worked as a technical lead for Google, I’m close to the W3C and the WHATWG, and I write and review books for O’Reilly. Other than that, I love trying things, sometimes including philosophy, art, and adventure. Here on meiert.com I share some of my views and experiences.
If you have questions or suggestions about what I write, please leave a comment (if available) or a message.
Have a look at the most popular posts, possibly including:
Looking for a way to comment? Comments have been disabled, unfortunately.
Perhaps my most comprehensive book: The Web Development Glossary (2020). With explanations and definitions for literally thousands of terms from Web Development and related fields, building on Wikipedia as well as the MDN Web Docs. Available at Apple Books, Kobo, Google Play Books, and Leanpub.