Jens Oliver Meiert

Web Design and Principles

Post from January 30, 2015 (↻ June 1, 2020), filed under and .

This and many other posts are also available as a pretty, well-behaved ebook: On Web Development.

Web design has become complex. More people, more ideas, more use cases, more technical innovations, more design variations, &c. pp. More makes for more complex. The developers of us have already observed that with our standards.

But, there’s a life line helping us with this complexity, as well as trends. No, not differentiation. Principles. Web design principles.

There are principles for each sub field of web design: design itself with e.g. Fitt’s Law and Golden Ratio; typography with its traditions; usability with its conventions; accessibility with its heuristics; interaction design with its ground rules; web development with e.g. Don’t Repeat Yourself and Separation of Concerns; &c. pp.

Principles are a life line because they are simple (countering complexity) and don’t change that frequently (countering trends).

Centuries of typographic craft firmly root the designers and developers of content-rich websites, and our colleagues in usability and UX know the grounding effect of principles very well, too: “A remarkable 80% of findings from the Web usability studies in the 1990s continue to hold today.” (Other people, like Jakob Nielsen, have more than once emphasized how little we change.)

Unfortunately, then, is this not a definite guide to web design principles (we should write one [edit: it seems Jeremy has just done that!]). It’s just a reminder that there are principles, and that they serve us, as web design experts and professionals, to counterweigh complexity and trends—and not be tossed around by them.

Many thanks to Daniela Strassberger for the inspiration for this post.

About Me

Jens Oliver Meiert, on April 29, 2020.

I’m Jens Oliver Meiert, and I’m a web developer and author. I love trying things (sometimes involving philosophy, art, or adventure). Here on meiert.com I share some of my views and experiences.

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Cover: CSS Optimization Basics.

Perhaps my most relevant book: CSS Optimization Basics (2018). Writing CSS is a craft. As craftspeople we strive to write high quality CSS. In CSS Optimization Basics I lay out some of the most important aspects of such CSS. (Also available in a bundle with Upgrade Your HTML and The Web Development Glossary.)

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Last update: June 1, 2020

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